Internal · Agent Playbook
AD ASTRA SOLUTIONS
Agent Playbook · Cannabis · Internal use only

We cut what cannabis operators overpay for.

The advisory layer for cannabis — benefits, payroll, IT, insurance, supply chain. We find the leaks, the vendors pay the bill, and the operator pays $0.

You just make the introduction. We do the rest — and it pays you a recurring book, evergreen.

Lead with UnifyWell — saves them money day one Vendor-funded · operator pays $0 One customer = a dozen services 24% average recovery · proven
Why early · why you

The first credible name in cannabis owns the network.

Cannabis is small and trust-driven — one good intro travels further here than anywhere. Get in early and the category builds around you: everyone who joins later refers the next, and you're already at the center. Early isn't a nice-to-have — it's the whole moat.

The UnifyWell win / win / win

Nobody loses. That's why it sells itself.

Three parties, three wins, one mechanism. UnifyWell is the cleanest version of the model we have.

The operator wins

Saves money, day one.

Roughly $682 per employee / year in payroll taxes — net of the plan cost — plus a possible 30–40% cut to workers' comp. Net cost to them: $0. And every engagement after it runs the same way — savings-share, no retainer, no upfront cost. The work funds itself out of what we recover.

Their team wins

More pay + real care.

Employees take home more each month and get free virtual care, free generics, and 60–75% off labs, imaging, dental and vision. In a high-turnover industry, that's a retention tool.

You win

Mailbox money.

A recurring commission on every enrolled employee, every month, for as long as the account runs. One mid-size operator becomes a check that never resets — and the first of many chains.

Your job · the introduction

You introduce. We do the rest.

You're not a salesperson. You make one warm introduction to an operator who trusts you — Ad Astra runs everything after. Stay as involved as you want, or hand it off. The residual is the same either way.

The deal flow · from intro to residual
You
Make the introduction
We run it
Discovery2–3 wks · map every vendor
We run it
Audit3–4 wks · dollars at risk
We run it
Implementation8–16 wks · changes that hold
We run it
Monitoringongoing · we stay close
You
Earn the residualevergreen, hands-off

The work is real — and none of it is yours to do.

Who this is for

If you have the relationships, you have everything you need.

You don't need to know cannabis, IT, or benefits. You need one thing — operators who trust you. We handle the rest.

Who thrives here

Anyone with a network.

Sales reps, consultants, accountants, attorneys, former operators — anyone with relationships inside cannabis businesses and a name worth trusting.

What you don't need

Expertise or effort.

No technical knowledge. No selling. No managing the engagement. You open the door — we walk through it together.

What stays yours

The relationship.

You own your clients — always, full stop. We carry the same values you did when you made the introduction.

The entry point · the product you lead with
UnifyWell

A benefit you'd be proud to walk in with.

A real, compliant Section 125 / MEC plan — engineered so the tax savings pay for the care. Here's what every enrolled worker gets:

01

Free & unlimited virtual care

Primary care, urgent care 24/7, and counseling 24/7 — no copay.

02

Free generic medications

Plus international sourcing for brand-name and a GLP-1 weight-loss program.

03

60–75% off in-person care

Office visits, labs, imaging, procedures, dental and vision at cash-pay rates.

04

Wellness & coaching

Live coaching and group sessions — confidential and HIPAA-compliant.

05

ACA / MEC compliance

Minimum Essential Coverage for every enrolled employee, free yearly physical, free preventive care.

06

Starts in 30 days

Supplements an existing plan or stands alone. Onboard with just payroll data — no open-enrollment window needed.

Founder Jawad Arshad, MD, FACEP Powered by WoW Health + ACA Solutions Legally vetted — KCP Tax & Advisory Signed & committed to the bench

A complement, never a rip-and-replace. UnifyWell layers on top of — or stands in for — existing benefits, and like everything we bring, it's built to support the operator's team and give them time and money back, not replace them.

Sales tool · the money-saver

What the operator keeps.

This is the calculator you run live, on their headcount, on the first call. Drag their numbers and watch the savings land. The punchline never changes: it costs them nothing.

Employees enrolled
Their annual workers' comp premium $
Pre-tax premium / employee / mo plan design · drives the FICA saving $
Plan fee (PEPM) $
Workers' comp reduction %
Added take-home / employee / mo $
Net cost to the operator
$0
It pays for itself — the tax savings cover the plan.
They keep · per year
FICA savings + workers' comp reduction
Their team gains · per year
Added take-home across the staff
Per employee · net to them
FICA saving, after the plan fee
How it works: the pre-tax premium lowers taxable wages, so the employer saves 7.65% FICA on it; subtract the plan fee and that's net savings — before the workers'-comp cut. Every figure is editable; defaults come straight from UnifyWell's own numbers.
Recruit tool · your mailbox money

What you earn — forever.

Simple and locked: $20 on every enrolled employee, every month — for as long as the account runs. No tiers to decode. Sign the operator, and the residual is yours, compounding across your whole book.

Your rate · locked
$20
per enrolled employee / month — evergreen

One simple rate on every enrolled worker — no tiers, no splits to decode.

Operators you sign
Avg employees / operator
Enrollment rate%
Your book · per month
recurring, while the accounts run
Your book · per year
mailbox money
One operator pays you
per month, on its own
Enrolled employees
across your book
Evergreen. Make the intro in January, we close in March, you earn in April — and two years later that one account is still paying you. Sign early operators and the book stacks; nothing resets.
Land & expand · one buyer, many chains

Land with benefits. Then own the rest of their spend.

UnifyWell gets you in the door. The same operator buys a dozen other things — and you're already the call they make. Every silo behind the wedge is backed by a signed, vetted bench: we bring the providers, you never source a thing.

ITTelecom · Cloud · Security SCPackaging · Logistics AIAutomation · Agents HRPayroll · Workers' Comp INSP&C · Benefits $Payments · Banking UnifyWellLAND HERE
Land with UnifyWell — then the account branches into everything else they buy.
Where cannabis hurts most · the next triggers

Benefits get you in. These get you deeper.

We lead with people because UnifyWell is the easiest yes. But cannabis operators bleed in places no other industry does — listen for these, and you've found the next door.

01

Banking & payments

"We're basically cash-only — processing eats us alive." The deepest cannabis-only wound. Compliant rails are relief the second they exist.

Highest pain
02

280E tax exposure

"Our effective tax rate is insane — we can't deduct anything." Cannabis-unique. The right cost-accounting structure recovers real money.

Cannabis-only
03

Energy & cultivation

"Power is our second-biggest line." Grows are energy-hungry — efficiency and monitoring turn it into measurable savings.

Cultivators
04

Specialty insurance

"Our coverage tripled — if we can even get a policy." Thin, expensive markets. A re-bind saves money and de-risks the operator.

Recurring
05

Workers' comp

"Our comp rates are killing us." High-risk class codes. Re-classification and re-bind ride straight off the UnifyWell conversation.

Off the wedge
The whole opportunity · one customer

What a single cannabis customer is worth.

Benefits get you in. But one operator buys a dozen things you can fix. Toggle the services, set their spend, and watch two numbers grow together: what they save and what you earn — every year, evergreen. We target ~15% savings; you earn 20% of our margin on each line.

This customer's headcount drives the UnifyWell line
Service lineTheir annual spendMarginThey save / yrYou earn / yr
HR · UnifyWell benefitslocked $20 / employee / moby headcount$20/EE
IT & infrastructuretelecom, cloud, security$%
HR · PEO / payrollpayroll, benefits & HR admin$%
Insurancecommercial P&C, benefits, workers' comp$%
Supply chainpackaging, logistics, freight$%
AI & automationworkflow, SDR agents, CRM$%
This customer saves · per year
You earn · per year
Land with UnifyWell, then attach. Each line compounds the customer's savings and your evergreen check. UnifyWell's figures are documented; the others are illustrative averages — set the spend to the real account and quote with confidence.
Why operators join · beyond the check

A network worth belonging to.

The money's real — but it isn't the whole reason. AI is squeezing the people who do the actual work, and platforms hoard the margins. We're building the opposite: a network where the people with the relationships own the upside, and one honest introduction pays for years.

Radically transparent

You see what we make.

No hidden fees, no fine print — the commission's on the contract. Turns out honesty is a competitive advantage.

Shared upside

We only win if you win.

When the network wins, everyone in it wins — we're not extracting from you. Tired of 3% commissions? Same.

Human first

The robots work for you.

AI is the tool, not the replacement — leverage for good people, not a way to need fewer of them. Built, not bought.

Ad astra — to the stars.
They don't care how you started. Only that you showed up.

How to make the introduction

Three lines. That's the whole ask.

"Can I introduce you to the people who got us real benefits and lower payroll taxes — at zero net cost?"
Nobody says no to that question.

Make the warm introduction — then hand them to us. Ad Astra runs the numbers, the proposal, and the close. You don't sell a thing; you just opened the door.

Stay as involved as you want. Sit in or step back — either way the residual is yours. "They handle a dozen things — want me to connect you on workers' comp too?"

From handshake to first paycheck

Saying yes is simple.

Step 1
Applya short form, reviewed personally
Step 2
30-min callthe model, every question answered
Step 3
Your first introwe hand you the words
Step 4
Residuals startand don't stop
Run a proposal →
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Ad Astra runs on Band of Hands — a curated B2B marketplace that operates as the engine beneath the surface, letting us serve more cannabis brands, power our sales, and keep every commission above board and transparent.

Ad Astra Solutions · Cannabis Agent Playbook · internal use only · not for client distribution
UnifyWell figures are documented; other categories are illustrative averages — set to the real account before quoting.