Ad Astra·powered by Band of Hands
ContentsInternal · Confidential
The operating roadmap · 24 months

From two wedges to a platform.

Strategy is only worth what it executes. Two anchor wedges run in parallel, real targets, and a gate at every stop you don't pass until you hit it. Each silo we add is a cross-sell the buyer already wanted.

Phase 0 · before the route — the foundation

Foundations first. The roadmap is downstream.

None of this works without the scaffolding. The only Phase-0 priority is the mechanism itself — the vendor-funded, transparent, human-owns-the-call engine every silo runs on. Silos are incubated on Ad Astra, the breeding ground, where vendor, partner, and advisor vetting happens off to the side — and a silo only graduates into Band of Hands once it's proven. The 24-month route below assumes that foundation is being built first; it never substitutes for it.

Internal · Strategy — what we are NOT doing yet

To protect the team's focus, we hold the line: two anchor wedges only until they bank cash — not all nine silos at once; the platform assembles from paid work, we don't pre-build it; Agents & Advisors graduate from Ad Astra, we don't hire ahead of demand; and we never promise a silo we haven't vetted on Ad Astra first. Everything we say no to now is something the foundation earns later.

The two wedges · run in parallel
Wedge A · the CFO

IT & vendor cost-out

A defensible dollar number on the buyer's own telecom/cloud/SaaS invoices — the Fast Win. Vendor-funded, recurring, and the CFO who signs it controls the most adjacent budget.

Wedge B · the HR lead

HR, payroll & benefits

Already live today. Carrier-funded benefits and PEO/payroll with recurring commission. The cleanest path to insurance — a second engine from day one.

Scroll the route
The 24-month route · four gates
P1Prove the wedgesMonths 0–3
P2Pay for itselfMonths 3–9
P3CompoundMonths 9–18
P4Becomes the platformMonths 18–24
Phase 1 · Months 0–3

Prove the wedges.

IT / CFO
  • 3–5 Fast Wins closed (~$7.5K ea ≈ $30K banked)
  • 6–10 IT providers vetted onto the engine
HR / People
  • 2–3 benefits/payroll placements live
  • first recurring commission (~$1.2K/acct/mo)
GateBoth wedges banking cash · ~15 providers on the engine · ≥2 qualified calls / 1,000 touches · WIP cap 3 per track
Phase 2 · Months 3–9

Pay for itself.

IT / CFO
  • convert 2–3 → 90-day managed ($35K + success fee)
  • cross-sell → Cyber / AI (same buyer)
HR / People
  • cross-sell → Insurance (benefits, workers' comp)
  • managed renewals begin compounding
GateAdvisory fees + early pass-through cover ops cost (self-funding crossover) · 4 silos live · 20–30 accounts · cross-sell attach ≥30%
Phase 3 · Months 9–18

Compound.

CFO cluster
  • add Payments + Energy (same cost-out buyer)
  • referral flywheel: ≥40% of pipeline referred
The bench
  • onboard first 3–5 outside Agents & Advisors
  • vetted provider bench past 40
Gate6 silos live · MRR run-rate ~$50–100K/mo (target) · net revenue retention >100%
Phase 4 · Months 18–24

Becomes the platform.

Platform
  • outside Agents & Advisors plug into a working system
  • intelligence + bench layer come online
Economics
  • advisory override funds the bench
  • MRR run-rate ~$150–250K/mo (target)
Gate100+ vetted providers · referrals the majority of new business · NRR >110% · self-funded the whole way
The cross-sell logic · one step at a time

Every new silo is one the buyer already wanted.

"Easy" cross-sell = same buyer, same motion. We expand inside a relationship before we jump to a new one — each step deepens the switching-cost moat. The numbers show the sequence.

The CFO / cost-out
one buyer · four cost lines
1IT & Infrastructureanchor — the Fast Win
2Cyber & AI / Automationsame CIO/CFO, natural extension
4Paymentsprocessing fees = a cost-out line
5Energyanother line the CFO owns
The HR lead / people
one buyer · two lines
1HR / Payroll / Benefitsanchor — already live
3Insurancebenefits & workers' comp, same HR buyer
Two anchors converge on the CFO, who ultimately owns the whole cost-out conversation.
Ops / facilities
a new buyer · later, deliberately
6Supply Chainsourcing & packaging
7Logisticsfreight & parcel audit
8CREtenant-rep, landlord-paid
A different buyer — so it waits until the relationship is earned. Not a day-one play.
The guardrail · so parallel doesn't break delivery

Two wedges only works with discipline. A hard WIP cap — three active Fast Wins per track — means pipeline can never outrun delivery. Anything over the cap gets queued or priced up, never rushed. Quality protects the trust that is the entire asset. We grow on referrals and proof, not on overreach.

See it in the projector ← Back to contents
Internal only. The 24-month operating roadmap · Ad Astra for Band of Hands